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North America


Management Team

Peter Larsson, President
A BSI original, Peter co-founded the company. He is a guiding force at BSI and has been involved in every key customer relationship to date. Peter began his career as a special projects engineer in his native Australia before relocating to the United States to pioneer innovative broadcast technology.  Pete is a 2018 inductee into the Sports Broadcasting Hall of Fame.  You can read about his achievements here.
Dean Coughlan, Director of Engineering and Technical Operations
Dean joined BSI in 1998 and now oversees all engineering, operations, and manufacturing activities. Prior to joining us, Dean held senior positions at the Amecom Division of Litton Industries, Pulte Homes and RJO Enterprises. He earned an electronic engineering degree from the Ohio Institute of Technology.